As we start our series on strategies for product line reviews, we wanted to start where we often start with our customers: the role of the category. Understanding how each category plays a role with the consumer and customer mindset is important in structuring the goals, objectives, and conversation on preparing for a product line review.

As we continue our posts related to the impact of COVID-19, we wanted to focus on the importance of sales analytics, how we're using insights to help our clients navigate through challenges in the ever-changing CPG industry, and how we're helping them not only survive but thrive.

COVID created a once-in-a-generation sales lift for many retailers in 2020, but how do you achieve comparable growth in 2021? Find out what we are doing to help clients drive comparable growth this year.

Although it provides an opportunity to be a leader within a category, for many, comp shops are an infrequent undertaking. It’s easy to see how comp shops can become a “fly-by” process. Through a different lens, the frequency, quantity, and quality of data via a comp shop directly relates to the information unearthed and ability to provide valuable category guidance. In this article, we take a look at how comp shops can provide increased value.

There are several things the consumer sees after a program is executed: product, pricing, packaging, signage, and 𝗽𝗹𝗮𝗻𝗼𝗴𝗿𝗮𝗺. The latter is an item they see without realizing what they are seeing, and it often pulls a program together. For this reason, we thought we would slow down a bit and focus on the planogram.