It’s more critical than ever to understand the layout of the retail landscape, how your products fit within that landscape, and where the gaps are to most easily benefit the consumer, customer, and manufacturer. One valuable tool that can assist with this is the comp shop. As traditional methods of conducting comp shops can often fall flat, it’s important to take a multidimensional approach that focuses on the importance of data capture, turning data into information, and using information to take action. The infographic below helps explain this approach.
